Empire Launches New Website and Expands Social Network
Empire, Inc. works with a diverse portfolio of Fortune 500 Clients. As a promotional marketing consulting firm, Empire is hired to work with client account holders to acquire and retain business. Through marketing, sales management and campaign support, Empire currently helps clients increase their Chicago area market share, with plans to expand nationally in the upcoming months.
Empire’s main client is a retail division of the leading wholesale energy marketer and energy service provider. They focus on the physical natural gas, electricity, coal and crude markets operating across North America. The client provides competitive electricity and gas supply to retail residential, commercial, and industrial customers. The client offers several plans to fit each customer’s needs. At Empire, representatives work closely with client account holders to the best solution to their business and consumer needs.
The new ten page website includes information for customers, new and potential clients as well as current and future employees. On the home page, users can view Empire’s Mission Statement, access links to what the company is about as well as view direct feed to the Empire’s up to date Facebook stream.
Under About the Company, viewers get access to Careers, Clients and Services as well as live access to Empire’s blog. On the Careers page, one can find information about open positions, employee benefits, as well as employee culture.
On the Team page, the website displays the management staff at Empire complete with pictures and bios. The Our Culture section of the website gives a photo gallery of the staff at various company functions.
Empire also prides itself on giving back to the community. As explained by Mark Chern, President of Empire, “I wanted to make sure we were providing an environment where people would be satisfied with their career and know they were making a difference in the community as well. I am proud of how our team has stepped up in that area and I am excited to continue the philanthropic efforts as we grow.” The charities Empire has worked, found on the Community Involvement page, include Operation Smile, St. Jude Children’s Research Hospital, Feed The Hungry Foundation, and St. Baldricks Foundation.
At the top of each page, one can find access to several social media sites to keep up with the latest about Empire. Empire uses these sites to give employee recognitions, to inform of company events as well as provide its employees with educational articles about business and leadership.
Empire expects to expand to multiple locations this year, according to Chern. Through the website and social media, Empire will be keeping the public informed as they grow.